Ma'ariv calls Israel21c "Israel's most efficient hasbara body" and Israel's "real ambassadors."
In the past year, the not-for-profit organization -- which is run by three former Jerusalem Post-ers, David Brinn, Allison Kaplan Sommer and Harry Rubenstein -- has managed to place more than 1300 positive articles about Israeli science and culture with top American publications, including the NYT, Reuters and Time Magazine. You may remember them from such recent stories as the Israeli who defeated halitosis and Hadag Nahash's tour of America. Kol Hakavod!
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