Wednesday, July 27, 2005

Cool Jews. Who needs them?

Love this anecdote from SIW about the folks at the wildly over-rated Heeb, a magazine which is all puff, no substance, and whose smug editors seem to think they're so much cooler than the rest of us:
[O]ne time I tried to help out a Heeb editor by introducing him to [Forward news editor Ami] Eden, thinking that he could get some writing gigs at the Forward through the connection. The genius went on to deride the Forward for being irrelevant, and not covering the kinds of things he’d like to read. Eden, who has a pretty thick skin and is more open to hearing suggestions than he should be, honestly asked the guy what kind of stuff he’d like to see in the Forward. The schmuck’s answer? Really, this says it all: “Well, have you ever done a profile on Jonathan Safran Foer?”
Ugh.