Thursday, November 24, 2005

It's not money they need, it's talent and organization

It's a chicken-and-the-egg question: do good products attract money, or do you need money to create a good product?
I bring this up because JTA has sent out a rather sad email asking people who registered to its site for a monetary donation (boasting, noch, that its news is 'timely').
With 80+ years under its belt, JTA is a known quantity. Presumably, it thinks it needs money in order to improve; I say it needs to improve before it has the gall to ask casual readers for money. It wouldn't take much to show an immediate difference; an intern with a laptop could probably do a better job on its breaking news and one good editor could probably vastly improve the copy.
In the meanwhile, anyone out there more kind-hearted than I am, who wants to donate $500, $100, $50 "or even $25" to a news service whose breaking news is always 3 days late and whose features routinely read as if they were written by high schoolers, should write to gift2@jta.org.

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