Au revoir, Kiddish clubs

The OU has announced it's launching a campaign against that great evil of Synagogue life, the Kiddish Club, which 'desecrate[s] Saturday morning prayers and set[s] a bad example to the community's youth.'
Interestingly, the article says that KCs are usually frequented by young/middle aged people. In all the shuls I've ever belonged to, Kiddish Clubs have always been the preserve of the older members of the community, the machers, and were usually invitation-only, creating a third problem: their exclusive nature. Not that I'm advocating they should be open to everyone -- I am firmly against Kiddish Clubs for the same reasons as the OU -- but they also served, very publicly, to promote the unwelcome idea that some members of the shuls were more equal, shall we say, than others.
In short, even if this is just an opening shot (no pun intended) in a long, hard war against the Kiddish Clubs, it is an important one. Good luck to the OU, and good riddance to the Clubs.