Ha'aretz's main gripe is that
The use of porn models' pictures in JDate's banners is not in keeping with the declarations appearing on JDate's international site... The site claims its purpose is "to help to find real people for real relationships" and "to help strengthen the Jewish community and insure [sic] Jewish traditions are carried on for many generations to come."It's hard to believe Ha'aretz takes this at face value and does not realize that JDate's only real purpose is to make money for its owners. In fact, it sounds to me that by writing up this story as an enormous, serious expose rather than as a funny vignette or a tale of a misguided marketing move, Ha'aretz is deliberately blowing a story out of proportion in order to sell papers. Kinda similar to the way JDate is deliberately misrepresenting its members in order to sell memberships.
UPDATE: Harry doesn't see what the fuss is about either.