Rite on?

Thought-provoking article in Slate about new companies offering 'secular lifecycle rituals' to "those who have abandoned traditional religion... along with those who feel abandoned by religion." These rituals can be drawn from native American, Wiccan, Celtic or other traditions, or else draw on the participants' own history and cultural background.
The author, Michael Kress, makes the interesting point that these rituals must speak to individuals personally, whereas 'In the past, people didn't need ritual to speak to them personally; if it was part of their religion, it was inherently meaningful...'
He continues:

It's not as if traditional religions are immune from our culture's emphasis on the individual. That emphasis itself is an outgrowth of Protestantism. And today, in this country, the most up-and-coming faiths are those that tap into this individual-centric worldview.

Well, unfortunately no one would call Judaism 'up and coming' -- but still, we're catching on. One example that springs immediately to mind is the Simchat Bat ceremony. Couples around the world are busy creating rituals left right and center which are personally meaningful to them -- eg. particular readings from Jewish sources, or even particular readings from non-Jewish sources that they happen to like. Somehow, it is all still considered part of a 'Jewish ritual.'
I was recently part of a discussion where a number of people expressed how much they preferred Simchat Bats nowadays to Brits, because they find them so much more personal and 'meaningful.' I wonder whether that is a sign of things to come?